leo-cdp-free-edition

The binary build of LEO CDP Free Edition for training purposes

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LEO CDP

What is LEO CDP ?

LEO CDP (Customer Data Platform) is a software platform that allows businesses to collect, unify, segment, personalize and activate customer data in order to create a more personalized and effective customer experience.

Core features

  1. Data collection and unification : LEO CDP allows businesses to collect customer data from various sources, such as websites, mobile apps, and offline interactions. It then unifies this data into a single customer profile, which can include demographic information, behavioral data, and more.
  2. Segmentation and audience creation : LEO CDP provides UI tools for businesses to segment their customer data and create custom audiences based on criteria such as lead scoring, CLV scoring, customer behavior, demographics, or preferences.
  3. Personalization and targeting : With LEO CDP, businesses can use customer data to personalize and target their marketing efforts, such as by sending targeted email campaigns or displaying personalized website content.
  4. Analytics and reporting : LEO CDP provides real-time analytics and reporting capabilities, allowing businesses to measure the effectiveness of their marketing efforts and gain insights into customer behavior.
  5. Integration with other systems : LEO CDP can integrate with other systems such as CRM, marketing automation, email marketing service and advertising platforms to create a seamless and holistic view of customer data across the organization.

LEO CDP Data Flow

Leo CDP Data Flow

Why is LEO CDP ?

  1. It allows businesses to unify customer data from various sources such as websites, mobile apps, and offline interactions into a single customer profile. This can help businesses better understand their customers and provide a more consistent experience across channels.
  2. It offers ease of use: LEO CDP has a user-friendly interface and can be easily integrated with other marketing technologies. This makes it easy for businesses to use and implement without requiring extensive technical knowledge.
  3. LEO CDP is the on-premises software solution, so you can deploy in your private cloud servers or even your PC
  4. You can custom and build your own Customer Data Platform (CDP) for your digital business and digital transformation

LEO CDP FREE Edition

This is the binary build (JAR file) from Java Source Code in my private Github repository

System Demo

Documents

Technology Architecture

System Overview

alt technology-architecture-leo-cdp

LEO Data Pipeline

alt data-pipeline-leo-cdp

Software Requirements

  1. Linux Ubuntu Server 20.04 LTS
  2. Redis 6
  3. Amazon Java 11 Corretto
  4. Python 3.10
  5. ArangoDB 3.10 (Community Edition / Enterprise Edition / Cloud Oasis)
  6. Jupyter Notebook / Google Colab for advanced data analytics and machine learning services
  7. Apache Airflow for ETL job scheduling and data connector
  8. Prometheus 2 for System Monitoring
  9. Grafana 8 for System Monitoring

Proposal solutions for digital marketing services / data activation services

  1. Mailchimp / Brevo for Email Marketing
  2. OneSignal / SendPulse / Firebase Cloud Messaging for push notification
  3. Facebook for Business Marketing
  4. Google Ads for Search Engine Marketing
  5. Vimeo Premium for Video Livestream Marketing
  6. Buffer Social Media Toolkit
  7. Blogger API and YouTube API for SEO
  8. Google Sheets and Google Data Studio for Custom Reports
  9. Google BigQuery to analyse Big Data in the Cloud

Proposal cloud server vendors

  1. Google Cloud
  2. VNG Cloud
  3. AWS Cloud
  4. Digital Ocean Cloud
  5. Your private cloud server !

How to install

Please check this LEO CDP Installation Guide

Contact information

Author and copyright owner

Trieu Nguyen(Thomas)

Software license and quota

Community Support

Documents

For Vietnamese user

Bằng chứng về bản quyền mô hình framework USPA và phát minh LEO CDP